search a twitch channel for a particular video

Most streamers have their business email somewhere on their channel page, but if not, they typically have links to all of their social media accounts, so you can try contacting them there. Once you have found a potential influencer and are ready to contact them, scroll down below their video feed and you will see their channel page. A good place to start is always the “Just Chatting” section, especially if you are looking for a more interactive advertisement from the streamer to the viewer. There you will be taken to the game directory where you can see a list of sections all organized by viewer count per section. To do this, you can go to Twitch and click on the ‘Browse” Tab in the upper left corner. If you want to find some of the smaller streamers, doing it manually is most likely your best bet. If you are looking for some of the bigger streamers, you can use websites such as Twitchtracker or Twitchmetrics where you can find the top streamers using factors such as “view count” or “most watched”. How does the streamer come across when they are live? Are they playing a game that might be too explicit for your target demographic? These are all things that are important to consider when partnering with a streamer on Twitch. From there you can filter to see their past broadcasts or popular clips of their streams to get a feel for the content they produce.

If the streamer isn’t live, you can click on their profile picture to the left of their title and click on the ‘Video’ tab. Take a look at the streamer’s content as well, and see if their content is something that might resonate with your brand. Many streamers do a good job of cultivating positive and supportive communities, but it is a good idea to look for any outliers as those communities might not represent your brand the best. It is a good idea to take a look at the chat when they are live and see if the chat is regularly berating the streamer or making negative or inappropriate comments.

The chat is a big part of the stream and the chat often reflects the streamer. There are a few things to keep in mind when looking for a streamer to promote your brand. In fact, it may be well worth the effort to pursue streamers even with as little as 100 average viewers. This being said, streamers with smaller view counts still have a great reach and are definitely worth pursuing as an advertiser. As shown, despite only having 600 average viewers, there were over 15,000 unique viewers who at one point joined the stream. On the right is a streamer’s analytics who averaged around 600 viewers per stream.

Typically, many of the biggest streamers have all been approached by companies for ads and sponsorships, however, not many advertisers decide to pursue smaller streamers which offer just as much potential to raise brand recognition.

Search a twitch channel for a particular video